To contact me please email: kristina@kjcreative.com.au
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About Kristina

DOWNLOAD MY CV: This is a brief two page curriculum vitae with my contact details. pdf iconClick

courier-mail-kristina-tindallPictured left, I appeared in the Career One section of Australia's Courier Mail newspaper publication in 2004. This was during my final year studying at The Commercial Arts Training College, Brisbane Australia.

My design skills are diverse having worked for various advertising agencies and clients for over 10 years. Constant learning and adaptability is key to success. It is important to consider all elements of a project; technology, research, user experience, content, analytics and strategy.

I am organised and considerate. Good communication with the client, co-workers and suppliers is important. I believe that I have the creative expertise to connect products and services with customers.

 

Specialties:

  • Graphic Design - logo design, branding, press ads, brochures, stationery, product packaging, product catalogues, point of sales, signage
  • Publication Design - newsletter, magazine
  • Digital Design - website and social media imagery, banner ads, email marketing, animations, video production, WordPress! 
  • Online Project Management - design/organise website content, social media campaigns and email sequences utilising SEO practices

Please click on the dropdown items below to learn more about my skills and qualifications:

CLICK: EMPLOYMENT HISTORY

March 2015 - Current
Kristina's Role: Graphic Designer, Digital Designer, Web Designer

Company: Surefoot Communications - Advertising Agency | Berkshire, United Kingdom

Surefoot Communications is a full service advertising agency providing print and digital marketing services to corporate clients and local companies in the Berkshire county, west of London. Clients include Citizen Watch UK, F. Hinds, Rombouts Coffee, Siemens, Polycom and Medi Plus.

Kristina’s Key Responsibilities:

  • Create and conceptualise marketing collateral including branding, corporate design, brochures, point of sale items, product design, exhibition signage, digital assets, email templates and web design
  • Application of brand guidelines
  • Liaise with upper management, clientele and printers
  • Manage design task from initial brief to final production


January 2011 - April 2014 (3 years, 3 months)
Kristina's Role: Graphic Design, Publication Design, Web Design, Video Production

Company: YFB Magazine By Tropical Lifestyle - Publication | Gold Coast, Australia

YFB Magazine is an outdoor lifestyle and gardening publication produced by online retailer Tropical Lifestyle. It is a 100 page bi-monthly publication distributed to newsagents Australia wide and available online. It gives readers inspiration and practical advice about their entire backyard space from gardening, plants, maintenance, outdoor furniture, layout and design. Each vibrant issue features an Australian celebrity's backyard.

Kristina’s Key Responsibilities:

  • Publication design from cover to cover including creation of brand guidelines; layout, typography, colour and design of 4 covers
  • Ad design; double page, single page, quarter page and half page size
  • Video advertising; production of 38 short online video advertisements
  • Management of freelance creative team consisting of Graphic Designer, Web Developer and Videographer
  • Design and management of website content as well as the online advertiser's directory and social networks

 

January 2011 - April 2014 (3 years, 3 months)
Position: Graphic Designer, Web Content Designer
Company: Tropical Lifestyle Superstore - Online Retailer | Gold Coast, Australia

Tropical Lifestyle Superstore, located on the sunny Gold Coast, is an online retail store which sells outdoor products including patios, pergolas, Balinese style huts, garden statues, water features and bamboo fencing. The business uses direct response marketing techniques to encourage prospects to take specific action i.e. buy now, pick up the phone, go to a webpage or opt into the email list.

Kristina's Key Responsibilities:

  • Design printed collateral i.e. monthly newsletter, direct mail letter sequences, information package, product guides, price lists, signage
  • Design online content i.e. image galleries, online graphics ,product videos, instructional videos, website landing pages, banner ads and social networks i.e. Facebook
  • Manage freelance team consisting of Graphic Designer, Web Developer and Videographer

 

May 2008 - December 2010 (2 years, 7 months)
Kristina's Role: Graphic Designer, Painter, Illustrator
Company: Spot The Dog Graphic; Film and Television Prop Specialist - Film & Television Props | Gold Coast, Australia
Reference: pdf iconClick Reference

Spot The Dog Graphics is a film and television prop specialist for Warner Brothers, independent film makers and free to air Australian television networks channel 7, 9, 10 and ABC. They also provide digital printing and graphic design services for local businesses.

Pictured above are examples of hand made film props created for The Chronicles of Narnia: The Voyage of the Dawn Treader; a 2010 fantasy-adventure film based on C. S. Lewis’s third novel. Filming took place in Australia in 2009 at Warner Brothers Studios on the Gold Coast.

Kristina's Key Responsibilities:

  • Graphic Design, painting and illustration for film and television props; posters, book covers, wall papers, product labels, newspapers, signage, number plates, movie money, passports, identity cards and vehicle wraps
  • Research and reference of period or contemporary productions

 

January 2007 - February 2008 (1 year, 1 month)
Kristina's Role: Freelance Graphic Designer

Client: Emu Bay Lavender Farm | South Australia

Emu Bay Lavender Farm is situated on Australia's third largest island, south west of Adelaide in South Australia. The farm harvests approximately 8,000 bunches of lavender each year and produces a skin care range, culinary products, 100% pure lavender aromatherapy oils and perfumery oils available to purchase from the farm house or online.

The entire product range was redesigned with a new logo, colour scheme and labels to reflect the beauty and usefulness of this herb.

Kristina's Key Responsibilities:

  • Logo design incorporating the natural colours of the lavender farm
  • Product selection and label design in collaboration with the client
  • Marketing collateral including flyers, catalogue and business cards

 

October 2003 - September 2007 (4 years)
Kristina's Role: Graphic Designer, Publication Designer
Company: Graphiking Advertising Agency - Advertising Agency | Brisbane, Australia

Graphiking designs press ready ads and marketing collateral for Queensland-based hospitality clients such as Brisbane's Fringe Bar and alcohol retailer Liquor King. Depending on the scale of work and final output, artwork is printed in-house, at a local digital printer or uploaded to a pre-press online portal.

Kristina's Key Responsibilities:

  • Produce 10 press ready ads per week for hospitality clients and alcohol retailer Liquor King
  • Produce 8 page quarterly brochure for alcohol retailer Liquor King
  • Liaise with hospitality managers, printing press staff and newspaper publishers
  • Create and conceptualise marketing collateral including posters, flyers, signage and point of sale items

 

January 2003 - September 2003 (9 months)
Kristina's Role: Graphic Designer, Customer Service Representative
Company: Kwik Kopy Print and Design Centre - Print & Advertising Store | Brisbane, Australia

Kwik Kopy Print and Design Centre is a national design and printing franchise that provide customers with advice, print solutions and digital marketing services.

Kristina's Key Responsibilities:

  • Greet customers and process job orders
  • Design logos and marketing collateral i.e. business cards, stationery, flyers and brochures
  • Create finished art and press-ready files

CLICK: QUALIFICATIONS

  • 2009 
    Qualification: Diploma of Accounting
    Institute: Southport Institute of Tafe, Gold Coast Australia
    Skills Acquired: Prepare income tax returns and financial reports, manage budgets and forecasts, management accounting information, monitor corporate governance activities and operate accounting software MYOB
    Certification: pdf iconClick Diploma of Accounting
  • 2004
    Qualification: Diploma of Arts - Graphic Design and Advertising
    Institute: Commercial Arts Training College, Brisbane Australia
    Skills Acquired: Graphic design skills such as layout, typography, photography, colour psychology, packaging design, advertising, commercial illustration and Adobe design software
    Certification: pdf iconClick Diploma of Arts - Graphic Design and Advertising
  • 2002
    Qualification: Certificate III in Media - Film and Video Production
    Institute: Morningside Institute of Tafe, Brisbane Australia
    Skills Acquired: Script writing, storyboarding, camera operation, lighting set-up, sound recording, editing and organising content for broadcast or publication
  • 2001
    Qualification: Certificate II in Digital and Darkroom Photography
    Institute: Morningside Institute of Tafe, Brisbane Australia
    Skills Acquired: Operation of SLR camera, photography techniques, film development, darkroom methods and preparation of chemicals, film and paper
  • 2000
    Qualification: Year 12 Highschool Certificate
    Institute: Redeemer Lutheran College, Brisbane Australia
    Electives included Art and Film and Television

CLICK: TECHNICAL SKILLS

  • Graphic Design -  10+ Year Obsession with Adobe Creative Suite  (Photoshop, Illustrator, Indesign, Dreamweaver, Fireworks, Animate, Acrobat)
  • Web Design - HTML code, FTP file management (Filezilla), web hosting control panel, CMS software (WordPress), CRM software (Infusionsoft), email marketing (Salesforce! and MailChimp), social media networks (Facebook, Instagram, Twitter, Pinterest, blah, blah, blah) 
  • Large Scale Digital Signage - Brightauthor, Brightsign
  • Film - Props, storyboarding, video editing software - Premiere, Camtasia, Filmora
  • Fine Art - photography, painting, illustration I <3 Art
  • Online Project Management - Streamtime, Dropbox, Cloud, Basecamp, Skype, Microsoft Office (Outlook, Word, Excel, Powerpoint)
  • Accounting Software - Streamtime, MYOB, Quickbooks

CLICK: VOLUNTARY CONTRIBUTIONS

  • August 2013
    Charity Organisation: Melanoma Patients Australia
     

    Melanoma Patients Australia continues to grow in strength and numbers and is now one of the largest melanoma patient advocacy groups in Australia. It is a non profit organisation that offers a national network of support and information to patients, their families, carers and friends about melanoma prevention, diagnosis, management and treatment.

    Contribution: I donated my Graphic Design skills to produce marketing collateral i.e. flyers and posters in affiliation with resort accommodation business Ravensbourne Escape, Toowoomba Australia.

  • March 2011
    Charity Organisation: QPILCH Homeless Persons and Refugee Art Show
    QPILCH, the Queensland Public Interest Law Clearing House Incorporated, is a not-for-profit, community-based legal organisation that coordinates the provision of pro bono legal services for individuals and community groups. 

    Contribution: I donated my Graphic Design skills to produce a logo and advertising i.e. flyers and posters for the homeless persons and refugee art show.

CLICK: HONORS AND AWARDS

courier-mail-1  courier-mail-2

Click images above to enlarge.

  • June 2004
    Publication: The Courier Mail, Career One | Brisbane, Australia
     

    Career One is one of Australia’s most highly trafficked printed publications and websites whose success lies in the fact that it’s a lot more than just a job board. They offer an unrivalled collection of career advice, job hunting tips, company profiles and job listings to empower people to progress in their career.

    Honor: She was chosen from her class to represent the Commercial Arts Training College, Brisbane Australia, where she studied her Diploma of Commercial Art and Advertising. She was featured on the front cover and editorial of the printed publication.

  • October 2003
    Charity Organisation: The Smith Family | Australia
     

    The Smith Family is a children's charity helping disadvantaged Australian children to get the most out of their education, so they can create better futures for themselves.

    Award: She was the winner of the corporate Christmas card competition supporting the Smith Family Christmas Appeal. Her winning card was printed and distributed Australia wide.

KRISTINA'S INTERESTS:

Fine Art - Visiting art galleries is one of my favourite past times. I recently attended the Kandinsky Exhibition at the Guggenheim Museum NYC, the Great British Drawings Exhibition at the University of Oxford UK and the Dali Exhibition at CCBB Rio de Janeiro, Brazil.

Travel - I have travelled to many parts of the world. My favourite cities are Zurich, New York City, Rio de Janeiro and Singapore. My biggest highlights were mountain bike riding in Bolivia and trekking The Andes in Peru to see Machu Picchu.

Fitness - I enjoy competing in sporting events. In 2015, I competed in New York City's Roosevelt Island Fun Run. In 2016, I competed in London's Colour Obstacle Rush course. In 2017, I will compete in Singapore's Sundown Marathon!

CERTIFICATION:

Diploma of Accounting, Gold Coast Australia | 2009:
pdf iconClick Diploma

Diploma of Arts, Brisbane Australia | 2004:
pdf iconClick Diploma