Design Category: Graphic Design, Web Design, Direct Response Marketing
Company: Online Retailer
Date: January 2011 – April 2013
Location: Gold Coast, Australia

Tropical Lifestyle Superstore, located on the sunny Gold Coast, is a retail store which sells outdoor products including patios, pergolas, Balinese style huts, garden statues, water features and bamboo fencing. The business used a direct response marketing style to get prospects to take specific action i.e. buy now, pick up the phone, go to a webpage or opt into the email list.

Product guide.

 

Facebook page.

 

Information package including brochure, price list and DVD.

Full colour newspaper ad.

Kristina’s Key Responsibilities:

• Manage freelance team consisting of Graphic Designer, Web Developer, Copywriter and Videographer
• Design direct response printed collateral i.e. monthly newsletter, direct mail letter sequences, information package, product guides and price lists
• Design direct response online content i.e. website landing pages, online graphics, banner ads, videos and Facebook page