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Tropical Lifestyle Superstore & YFB Magazine

Design Category: Graphic Design, Web Design, Direct Response Marketing, Publication Design, Video Production
Company: Online Retailer and Magazine Publisher
Date: Jan 2011 - April 2014 (3 years, 3 months)
Location: Gold Coast, Australia

Tropical Lifestyle Superstore
, located on the sunny Gold Coast, is an online retail company which sells outdoor products including patios, pergolas, Balinese style huts, garden statues, water features and bamboo fencing.

The company publishes YFB Magazine, a 100 page outdoor lifestyle and gardening publication which is distributed to newsagents Australia wide and available online. Each vibrant issue features an Australian celebrity's backyard.

The company uses direct response marketing techniques to encourage prospects to take specific action i.e. buy now, pick up the phone, go to a webpage or opt into the email list.

Kristina's Key Responsibilities:

  • Design printed collateral i.e. monthly newsletter, direct mail letter sequences, information package, product guides, price lists and signage
  • Design online content i.e. image galleries, online graphics, website landing pages, banner ads and social network content i.e. Facebook
  • Video production; product videos, instructional videos and ads for YFB Magazine advertising network
  • Management of freelance team consisting of Graphic Designer, Web Developer and Videographer
  • Website management for YFB Magazine 
  • Publication design from cover to cover for YFB Magazine including layout, typography, colour, design of 4 covers and ad design; double page, single page, quarter page and half page size

Tropical Lifestyle Superstore Video Production


Press Play: Tropical Lifestyle video



YFB Magazine Video Production


Press Play: Elmich Australia video designed for the YFB advertising network website

Press Play: Byron Backyard Studio video designed for the YFB advertising network website